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SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow, by David Amerland
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Search has changed. Search marketing now works differently.�
Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply.�
Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can:�
• Make quick SEO gains for your website�
• Take your search marketing to the next level�
• Use search in your branding efforts�
• Define the uniqueness of your business�
• Create trust and authenticity on the web�
• Make use of current promotional techniques�
• Integrate video and images in search marketing�
• Shape your digital identity�
• Form clear brand values�
• Future-proof your SEO�
Start using semantic search techniques from the very first moment. Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of 200 questions, presented at the end of each chapter in tranches of ten allows you to reshape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available.�
Immensely practical, easy to read with each chapter standing alone this is the down to Earth aid to semantic search that you have been looking for.
- Sales Rank: #1869815 in eBooks
- Published on: 2015-10-07
- Released on: 2015-10-07
- Format: Kindle eBook
From the Author
David Amerland's�involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
�
Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
�
He writes for�Forbes,�HP UK,�Social Media Today, and blogs on his own website, davidamerland.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.
About the Author
David Amerland's�involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
�
Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
�
He writes for�Forbes,�HP UK,�Social Media Today, and blogs on his own website, davidamerland.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Best Guideline and Process to Define Your Online Presence
By Zara Altair
The strategy to differentiate your business on and offline. This is a workbook to define your business goals and refine your web presence to optimize your business results. The opposite of a quick read the questions at the end of each of the 20 steps clarify business vision and lead you through steps to translate your clear vision into your web presence across all media.
SEO Help is an ongoing process rather than a one time fix. The more you work on the steps, the more you will revise and refine your optimization practice for your business. Quite likely, you will find yourself revising a practice months after your first read.
If you want one book to help you define and optimize your web presence this is it.
5 of 6 people found the following review helpful.
Es Mecum (Be with Me): The book is a guide to weaving your identity into the Semantic Web
By Teodora Petkova
This book contains sound advice for building a trusted (by people and search engines) digital identity on the Semantic Web. I called the review Es Mecum [the Latin Be with Me], after the Ancient guides that were called Vade Mecum (Walk with me, a collection of instructions, that is intended to provide ready reference).
SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow guides you through the future that is happening now. Think semantic search, digital footprints, data flow, information organization and retrieval, entity building and many more.
In this book David Amerland walks you through the steps and processes for being and doing in the age of semantic search.
The book is a well-structured companion to building digital identity. It is extremely useful for two reasons:
gives you the big picture in digestible chunks of 20 subtopics
guides you all the way to shaping your and your business as an entity on the Web.
Avoiding the curse of knowledge, without over-simplifying the subject though, the author,makes the reader the most important person in the communication. Reading the book you are presented, in plain English, the whys and hows of what we as people and businesses have to do/create/transform in order to tap into the potential of the semantic search cornucopia.
Why be? is a question that till very recently sounded "politically incorrect" in the SEO World of tips, tactics, one-night solutions and mechanical approaches to visibility.
What I liked about David Amerland's SEO book is that it shows ways that allow people and businesses to grow their presence organically. The chapters include a lot of things regarding the very practical side of the semantic web.
I find essential that the Semantic Search Action Lists, provided after every chapter, have been and are being applied by the author himself everyday. David Amerland has walked the path he points to with this book many times both with his audience on Google + and with with his corporate clients, showing everybody around the Semantic Search world.
I have been following David on Google+ for almost two years and there is no single time when he was not an example for me.
How SEO HELP helps?
� Gives practical tips on how to streamline the efforts you put into building authoritative trusted and recognizable digital identity
� Provides structured, easy-to-follow and to implement, understanding of Google Plus (HOAs, business pages, personal profiles), Google My Business (Google+ local, business info structuring, reviews etc), Google Authorship.
� Shares exactly what you need to know about the hurricanes with not so tender names like Ontologies and Structured Data. Gives you the knowledge you need to understand that these are your best friend when you it comes to making the information you put on the web for you and for your business indexed and understood by search engines
� Effectively nudges you to consider your content very very seriously in terms of types, channels execution and most importantly processes.
� Outlines tools and the best ways to use them in order to build a sematically-rich representation of your business (HOAs, podcasts, Youtube videos, hashtags etc)
in a nutshell SEO helps you organize your thinking and thus your writing and digital presence. I recommend it to writers, marketers and small business owners, as it has what it takes to help everyone interested in building their digital identity on the Semantic Web in a consistent manner.
1 of 1 people found the following review helpful.
A superb book (and guide) on SEO for any business
By Oleg
This book is a standout for 2 simple reasons: it's full of extremely potent information and it's small enough not to overwhelm anyone reading it and trying to implement the wisdom within.
The book is thoughtfully broken down into 20 steps, each dealing with a particular topic in the wondrous world of Google's Semantic Search and its impact on SEO. Each of the 20 steps contains 10 action steps, where the author guides the user with specific actions, thoughts and strategies. Thus, even though any business can read the book and benefit from it - the action steps allow for easy consumption (there are only 10 in each step), yet would be customized for each business trying to implement them.
It's an absolutely brilliant strategy on the part of the author of walking the reader through every step of the way, almost hand holding the user to ensure maximum success and proper implementation. Between the information in each chapter and the reader working on the steps - this book becomes an SEO bible, with built-in ability to help any size business, in any industry, in any country, to take control of their web presence and SEO to maximize that presence and be able to grow their business as an eventual results of incorporating every step and every action.
To help with tracking the details of action steps - the author also provides access to an online companion tool, making it easy to track the progress and use the tool to generate an SEO Blueprint for the business. Also, there's a Google+ Community, specifically dedicated to readers and users of the book, with categories of discussions mirroring the steps in the book, where the readers can share their thoughts, learn from each other and have direct access to the author himself.
To summarize - if you're running a business and care about being found online and being able to grow your business - this book is an absolute must.
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