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I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic, by Edward de Bono
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In this book, Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the 'rock logic' of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
- Sales Rank: #1676195 in Books
- Published on: 1992-12-01
- Released on: 1992-12-01
- Original language: English
- Number of items: 1
- Dimensions: 7.77" h x .79" w x 5.24" l, .52 pounds
- Binding: Paperback
- 320 pages
From Publishers Weekly
Advocating a perception-based mode of thinking free from rigid rationality, de Bono ( Six Thinking Hats ) hopes this manual will "signal the start of a New Renaissance." He argues that "our existing thinking culture" overemphasizes rote logic and simplistic labeling of behaviors as right/wrong or always/never. Deeply suspicious of language as a tool for argument or persuasion, he likens the brain to a "self-organizing system" that generates patterns, and he calls for a new "lateral thinking" to liberate the mind from the shackles of language-dependent thought. "Water logic," adaptive and imaginative, will replace our confrontational, repetitive "rock logic." This trendy how-to, which reads like a motivational seminar handbook, is full of catchy slogans and mixes byte-size nuggets with questionable assertions ("Humor is by far the most significant behavior of the human mind"). Three Nobel physicists have written forewords to this book, which includes techniques designed to jolt the mind out of familiar ruts.
Copyright 1991 Reed Business Information, Inc.
From Library Journal
Traditional ("rock logic") thinking is no longer sufficient to deal with today's political, economic, and social concerns, according to author and psychologist de Bono. While classical reasoning may sometimes serve us well, it fails in its assumption that perception is absolute. De Bono presents a model of the brain as a self-organizing system that forms and uses patterns. Behavior in this system is driven by perception that varies according to circumstance. De Bono urges the use of thinking techniques (e.g., provocation, lateral thinking) that encourage creativity and alternative designs. While the author occasionally belabors some points, his vision for a future that acknowledges the limitations of logic and emphasizes the importance of perception merits serious attention. For public and academic libraries. See also de Bono's Six Action Shoes , reviewed in this issue, p. 186.--Ed.
- Laurie Bartolini, Lincoln Lib., Springfield, Ill.
Copyright 1991 Reed Business Information, Inc.
From Kirkus Reviews
A deceptively simple but consistently provocative appeal for perceptual (as opposed to structured) thinking from the author of Six Action Shoes (the trifle reviewed below), Tactics (1984), and several other works dealing with powers of the mind. As before, de Bono (an M.D. who no longer practices) challenges traditional Western thought processes on grounds that they are unequal to the task of solving the Global Village's many pressing problems. According to the author, orthodox methods of thinking are based on absolutes, a rigid insistence on facts, and other unproductive habits dating back to an ancient time when truth seekers like Aristotle relied on reason or its corollaries (analysis, logic, etc.) to free themselves from the bonds of dogma. While essentially adversarial methods are fine for achieving technological gains or winning arguments, de Bono says, such systems lack the originality and creativity required to deal with socioeconomic as well as political affairs. Describing the human brain as a self-organizing marvel, the author makes a strong case for what he calls ``water logic,'' a purportedly natural activity of the physical organ's neural network. By de Bono's account, water logic represents a fluid approach that provides the basis for new ideas, humor, insights, poetry, and other of civilization's more fruitful pleasures. On occasion, de Bono can be decidedly arbitrary in advancing his theories. Without much supporting evidence, for example, he dismisses language as a trap and characterizes humor as the intellect's most significant behavior (owning mainly to its asymmetry). In aid of breakthrough conjecture, however, the author is never less than thought-provoking, and his witty, allusive text is notable for its wealth of illuminating digressions. An offbeat treatise that charts a course out of the mainstream and along the varied routes that, perhaps, lead to unconventional wisdom. -- Copyright �1991, Kirkus Associates, LP. All rights reserved.
Most helpful customer reviews
20 of 20 people found the following review helpful.
Learn How To Think, And Then Do It
By Peter A. Farrell
If you're interested in learning what the brain does without having to memorize lists of neurotransmitters and sections of neo-cortex, this is the book for you. De Bono is a genius at making a complex subject completely accessible to the average reader. For example, he avoids involved anatomical terminology altogether by using the metaphor of an octopus in place of a neuron. Learning how the brain works by imagining a beach full of glowing, smelly octopuses is a more efficient mnemonic device than a dry, "scientific" treatment. The rest of the book addresses the problems we humans have in trying to deal with everything "logically" without real logical tools, and thinking that everything can be "solved" through language, analysis, and confrontation. My way of thinking was enriched by De Bono's introduction of paradox, humor, and intuition to provoke creative thinking. And he takes on more than a few of philosophy's sacred cows while he's at it. The idea of "catchment" as a model of our automatic compartmentalization of new data is alone worth the price of the book.
20 of 21 people found the following review helpful.
The Key To Understanding Human Behavior
By Lawrence Leach
I found this book to be extremely useful to my understanding of human behavior. I have been reading extensive psychological literature in order to formulate a useful model to understand how humans in organizations react to proposed change. I want to use that model to help them create positive change. Most of the literature on organizational change is anecdotal support of an approach that once worked somewhere. (Exception: Chris Argyris) DeBono starts with the fundamental mechanism of how the brain works to understand the behavior people exhibit. This understanding has enabled me to formulate much more effective approaches to individual and organizaitonal change. You do have to think hard to understand deBono's underlying messages. It may be difficult if this is the first deBono book you read, or if you have not been digging for a solution to a specific problem. But, I give it a 5+!
26 of 30 people found the following review helpful.
A concise explanation of a complex subject.
By A Customer
This book stands out as one of the best explanations of how the mind works, and doesn't work, and how to make make the best use of your own. He destroys in a few paragraphs a lot of deeply entrenched misconceptions that western society has been operating under for centuries. I've seen a lot of other long and wordy attempts that fail to get half as far as De Bono has in this little book. It's densely packed with concepts, each touched on just long enough to give the reader the main points, without all the flowery self-indulgent nonsense that so many other writers of books for the lay person love to fill their pages with. De Bono gets to the point. And good points they are! Excellent book.
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